This is my exam preparations for Marketing Communication, including THREE SETS OF SUMMARIES. First, a summary of all articles, subsequently a summary of my summaries, and finally just the "essentials" to know. The sets of summaries consist of 19 pages, 9 pages, and 4 pages, respectively. The summaries are organized by topics.

Note that I can not guarantee that changes have not been made in the syllabus. During my course, of 2017, the syllabus contained the following articles:
- Avery

This is my exam preparations for Marketing Communication, including THREE SETS OF SUMMARIES. First, a summary of all articles, subsequently a summary of my summaries, and finally just the "essentials" to know. The sets of summaries consist of 19 pages, 9 pages, and 4 pages, respectively. The summaries are organized by topics.

Note that I can not guarantee that changes have not been made in the syllabus. During my course, of 2017, the syllabus contained the following articles:
- Avery & Teixeira (2016)
- Elder & Krishna (2011)
- Krishna (2012)
- Wedel & Pieters (2008)
- Nielsen et al (2010)
- Rajagopal & Montgomery (2011)
- Petty et al (1983)
- Friestad & Wright (1994)
- Shrum et al (2012)
- Cialdini (2001)
- Goldstein et al (2008)
- McQuarrie & Mick (1996)
- Lowrey & Shrum (2007)
- Gabler (2015)
- Bagozzi et al (1999)
- Griskevicius et al (2009)
- Lull & Bushman (2015)
- Berger & Milkman (2012)
- Jones et al (2016)