This is my solution for the individual paper in Pricing Strategies (GRA6420), 2017. There were 4 main questions, with subquestions, to answer for this paper. The tasks are included at the back of the document. I got 78 points (whereas 75p+ is an A) on this paper. I emphasize that this is NOT the group paper, but the individual one at the end of the semester. The four tasks of this assignment includes the topics of Price Elasticities, Framing and Prospect Theory, Reference Prices, and Price Setting.

This is my solution for the individual paper in Pricing Strategies (GRA6420), 2017. There were 4 main questions, with subquestions, to answer for this paper. The tasks are included at the back of the document. I got 78 points (whereas 75p+ is an A) on this paper. I emphasize that this is NOT the group paper, but the individual one at the end of the semester. The four tasks of this assignment includes the topics of Price Elasticities, Framing and Prospect Theory, Reference Prices, and Price Setting. I personally struggled initially to see which articles to use, and HOW to apply them for the different tasks, so I hope this paper can bring you some inspiration as to what to write application of the theory.