Curious of what they are expecting for the final exam of Brand Management? This is my solution for the 2016 exam. I am assuming you have access to the exam itself through atbi; if not, please let me know in a comment or so. From the cases i had 75, 76 and 78 points, counting 20 % each, and i ended up with an A in the course. Thus, I must have gotten AT LEAST 73 points on the final exam, whereas 75 is an A.

Note: This is for the MASTERS course "Brand Management", NOT the bachelors course

Curious of what they are expecting for the final exam of Brand Management? This is my solution for the 2016 exam. I am assuming you have access to the exam itself through atbi; if not, please let me know in a comment or so. From the cases i had 75, 76 and 78 points, counting 20 % each, and i ended up with an A in the course. Thus, I must have gotten AT LEAST 73 points on the final exam, whereas 75 is an A.

Note: This is for the MASTERS course "Brand Management", NOT the bachelors course "Branding".

My best advise for the exam is to focus on the slides and the articles, as well as the resonance pyramid. Learn the key-takeaways from each article, and reference the authors on the exam. This gives an impression that you have complete control over the curriculum of this course. If you need help extracting what's the key take-aways from the articles and the Keller-book, i recommend buying my "Brand Management - Exam Preparations" document. This is a summary (in fact, two summaries) of all articles in the course as of 2016, and the relevant parts of the book Keller (2013).