Term Paper in the course - GRA6420 Pricing Strategies
Grade: A (79,99)


GRA 64201 Pricing Strategies: Measuring, Capturing and Retaining Value, Fall 2019
The group assignment counts 60% of the total grade and must be solved in groups of two or
three students.
Pick an existing product category and make up a fictive new product that you are to launch
into this category.
1) Give a short description of the category and your fictive new product

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