This document is our solution for the Term Paper in Research Methodology - Marketing, including attachments such as our survey designs and regression equations. We got 80 points, whereas 75+ is an A. The assignment was, in essence, to write a research proposal, with feasible implementation under reasonable conditions. For this paper, we chose to write about a shipping-related trade-off in the industry of online groceries, with a survey-based laboratory experiment with a 3x3 factorial, between-subjects
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